Essence of Visual Communication in Contact with a User

Authors

  • Ineta Zvonņikova Rezekne technology of academy
  • Aina Strode Rezekne technology of academy

DOI:

https://doi.org/10.17770/amcd2015.1367

Keywords:

visual communication, information design, navigation system, building cartography, wayfinding

Abstract

The aim of the article is to examine the problematics of the visual communication at the building complex of Rezekne Higher Education Institution on a basis of the theoretical research into the essence and the sense of the visual communication in contact with a user. Methods of the research – theoretical study of the literature and internet sources. In the article the author summarised information about means, forms and methods of visual communication for creation of information design. Understanding of the information design as a sphere. Historical facts of the visual communication. Research analysis of the Wyzowl service on the way how human brains process verbal, textual and visual information. How efficient environment graphical design impacts people. Navigation in man’s everyday life. Facts of the research into orientation skills in environment in Tübingen City. Problems of building cartography and ways of their solutions. Wayfinding system architecture.

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Author Biographies

  • Ineta Zvonņikova, Rezekne technology of academy
    J. Soikans Ludza’s Art School, Teacher and Deputy Director of Educational Work.
    Student of Master Programme „Design” at Rezekne Higher Educational Institution.
    Acquired a professional bachelor's degree in „Art” and qualification „Computer Design”. Professional interests associated with graphic design.
  • Aina Strode, Rezekne technology of academy
    Dr. paed., Mg. art. Rezekne Higher Educational Institution, Assistant Professor.
    Author more than 50 scientific publications. The participant of conferences in Latvia, Lithuania, Russia, France, Portugal, Spain. Area of scientific interests: Pedagogy of art and design, Design study.

References

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Sless, D. (1992). What is Information Design? In R. Penman & D. Sless (Eds.) Designing information for people. Proceedings from the symposium. Communicative Research Press. Retrieved on 04.04.2015. http://communication.org.au/product/designing-information-for-people/.

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Published

08.09.2015

How to Cite

Zvonņikova, I., & Strode, A. (2015). Essence of Visual Communication in Contact with a User. ARTS AND MUSIC IN CULTURAL DISCOURSE. Proceedings of the International Scientific and Practical Conference, 182-188. https://doi.org/10.17770/amcd2015.1367