TOPICALITY OF ELECTRONIC MARKETING IN WORLD AND IN LATVIA

Anna Nikolajeva, Dmitrijs Muravjovs, Dairis Adejanovs, Aleksejs Zorins

Abstract


Paper theme: Topicality of electronic marketing in World and in Latvia. The aim of this paper was to explore electronic marketings topicality’s in World and Latvia. Nowdays in World e-commerce and e-marketing is commonplace for people. As a result of paper, authors did a conclusion, that enterprises in Latvia didn’t unaware the posibilities of e-marketing, but e-marketing topicality in World is very high. Most important thing in e- marketing ir strategy, because every enterprice need to choose priorities. If it’s a web page, then need to define needs. It’s not possible to use all e-marketing tools together, but it’s possible to establish a complex. In this way enterprice have a chance to attract new clients and business partners. The best example is Burberry Group Plc. Brend understood that they need to integrate in Internet. Burberry Group Plc divert 60% of his marketing budget to realize it’s e-marketing strategy. In the result increase profit, and increase interest form customers and business partners. E-marketing is topical and it always will be, while technologies is progresing stays question about them presentation format to custumer.

Keywords


E-marketing; social media marketing; web page; SEO; Affiliate marketing

Full Text:

PDF

References


Nezināms autors. (2014. gada 10. janvāris) Šis būs digitālā mārketinga gads, http://www.7guru.lv/lasamgabali/sis-bus-digitala-marketinga-gads, sk. 12.04.16.

Nezināms autors. (2014. gada 23. aprīlis) Marketing statistics 2014, http://www.webdam.com/2014-marketing-statistics-infographic/, sk. 12.04.16.

Qualman, E. (2010. gada 4. maijs) Growth of Social Media Statistics Video: Socialnomics, Retrieved June 20, from http://www.cleancutmedia.com/internet/growth-of-social-media-statistics-video

The Vocus blog (October 15, 2013) A Guide to Marketing in 2014. Expert Insights to Help You Plan Your Digital Marketing Mix. Retrieved April 10, from http://www.vocus.com/blog/marketing-in-2014-guide

Kotlers F. (2007) MārketingsKotlers par mārketingu: kā radīt, iekarot tirgu un dominēt tajā. Rīga: Lietišķās informācijas dienests,.269 lpp.

Kotler, P. (2009) E-marketing tools, Harvard: Harvard Business School Publishing Corporation, 2000.224 p.,[Adobe Digital Editon], Retrieved April 11, from http://cb.hbsp.harvard.edu/cb/product/9020-HTM-ENG

Andersone, I. (2010. gada, marts) Sociāli atbildīgs mārketings: teorija un prakse. RTU zinātniskie raksti.Nr.20, 10.-18.lpp.https://ortus.rtu.lv/science/lv/publications/9573/fulltext.pdf, sk. 03.04.16.

Stewart, A. etc. (2008) E-marketing in perspective: a three country comparison of business use of the Internet, Marketing Intelligence & Planning, Vol. 20 Iss: 4, pp.243 – 251. Retrieved April 03, from http://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=mip

Rust T., R. (2008. gada, janvāris) What You Don't Know About Customer-Perceived Quality: The Role of Customer Expectation Distributions, Volume 18, Issue 1, pp. 77-92., Retrieved April 04, from http://dx.doi.org/10.1287/mksc.18.1.77

Chaffey, D (2013. Gada 16. decembris) Digital marketing statistics to inform your marketing in 2014, Retrieved April 04, from http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-marketing-statistics-2014/

J. Stanley (February 23. 2016)Social media facts and statistics for 2016. Retreived 04. April from http://growingsocialmedia.com/social-media-facts-and-statistics-for-2016/

Latvijas interneta asociācija (2013. gada 5. jūnijs) Statistika,http://www.lia.lv/statistika/, sk. 04.04.16.

J. Stanley (February 23. 2016). Social media facts and statistics for 2016. Retreived 04. April from http://growingsocialmedia.com/social-media-facts-and-statistics-for-2016/

Ščeulovs, D. u.c... (2010) E-Mārketinga komplekss elektroniskajā mārketingā, RTU zinātniskie raksti. 3. sēj., 117.-123. lpp.,http://www.science/lv/publications/9600/ , sk. 10.04.16.

Olaf, Kopp. (2015. gada maijs) Entwicicklung einer Online Marketing Stategie , Retreived April 12, form http://www.sem-deutschland.de/google-adwords-tipps/so-entwickelt-man-eine-passende-online-marketing-strategie/

Qualman, E. (2010. gada 4. maijs) Growth of Social Media Statistics Video: Socialnomics. Retrieved April 10, from http://www.cleancutmedia.com/internet/growth-of-social-media-statistics-video

Roderick, J. etc.(2007) Is e-marketing coming of age? An examination of the penetration of e-marketing and firm performance, Interactive Marketing. Vol. 21, Issue 1, pp 2–21, Retrieved April 10, from http://onlinelibrary.wiley.com/browse/publications?type=journal

Rust T., R. (01.02.2000) What You Don't Know About Customer-Perceived Quality. The Role of Customer Expectation Distributions. Volume 18 Issue 1, pp. 77-92. . Retrieved April 12, from http://dx.doi.org/10.1287/mksc18.1.77

Roderick, J. etc. (2007) Is e-marketing coming of age? An examination of the penetration of e-marketing and firm performance, Interactive Marketing, Vol. 21, Issue 1, pp 2–21, Retrieved April 10, from http://onlinelibrary.wiley.com

Reynolds J. (2010) E-business Management Perspective. Oxford New York: Oxford University Press,pp.543

Hughes, T.J, (2002) Marketing principles in the application of e-commerce, Qualitative Market Research: An International Journal, Vol. 5 Iss: 4, pp.252 – 260.

Stone, M. D., Woodcock, N. D. (2014) Interactive, direct and digital marketing: A future that depends on better use of business intelligence, Journal of Research in Interactive Marketing, Vol. 8 Iss: 1, pp.4 – 17.




DOI: https://doi.org/10.17770/het2016.20.3537

Refbacks

  • There are currently no refbacks.