COMPREHENSIVE APPROACH TO ESTIMATION OF EFFICIENCY OF INTERNET ADVERTISING

Tatsiana Serada

Abstract


For several years, the Internet as an advertising platform, leading in growth compared with any other media. This article examines key indicators of the effectiveness of advertising campaigns on the Internet. The study proposes a number of measures aimed at a more complete and accurate assessment of the effectiveness of online advertising in modern conditions of the global computer network.

Keywords


online advertising; the effectiveness of online advertising; communication effectiveness; economic efficiency; comprehensive approach

Full Text:

PDF

References


Yurasov, A. V. Fundamentals of electronic Commerce: textbook for universities. Moscow: Hot line (published). Telekom, 2008.480 p.

Malyshenko, K. G. Evaluation of effectiveness of advertising campaigns on the Internet. European science. 2015. Nr. 3 (4), 49.-54. p.

Rzemieniak M. Measuring the effectiveness of online advertising campaigns in the aspect of e-entrepreneurship. Procedia Computer Science, 2015. No. 65, 980.- 987.p.

Guide to Online Advertising for Small Businesses [Infographic]. Visual Contenting: online magazine. 2017, January 31.Available from Internet: http://visualcontenting.com/2017/01/31/guide-online-advertising-small-businesses-infographic/

Online advertising. Wikipedia, the free encyclopedia. Available from Internet: https://en.wikipedia.org/wiki/Online_advertising




DOI: http://dx.doi.org/10.17770/iss2017.3027

Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 Tatsiana Serada