“SCANDAGRA LATVIA” LTD MARKETING COMMUNICATIONS RESEARCH

Dagnija Kotāne, Iluta Arbidāne

Abstract


The topic: “Scandagra Latvia” Ltd. marketing communications research. The problem to be studied: “Scandagra Latvia” Ltd. marketing communications plan does not cover the target audience hindering the company from faster development. Detailed marketing communications planning can help the company to make their marketing activities more target-audience oriented and with higher potential returns, that can give a positive result– new clients. The aim of the research: to investigate marketing communications “Scandagra Latvia” Ltd. “Scandagra Latvia” Ltd. work, activities and supply are described. Marketing communications and their management are examined. Marketing communication processes in “Scandagra Latvia” Ltd. are described and assessed. After the analysis of already existing marketing communications plans, author of the research made some supplements and developed “Scandagra Latvia” marketing communications plan for the year 2017. Theoretical literature was used as well as, periodicals, “Scandagra Latvia” Ltd. no published materials and scientific articles on processes of marketing planning.

Keywords


agriculture; marketing communications; advertisement; direct marketing;

Full Text:

PDF

References


Kotlers, F. (2006). Mārketinga pamati. Apgāds „Jumava”. 230 lpp.

Praude, V. (2005). Mārketinga komunikācijas I. Rīga: “VAIDELOTE”. 17.lpp.

Deschamps, R., McNutt, K. (2014). Third Sector and Social Media. Canadian Journal of Nonprofit & Social Economy Research, Vol. 5, Issue 2, p. 46. http://web.b.ebscohost.com/ehost/detail/detail?sid=203d7ab3-b1ba-4054-9226- 0e34c988b26e%40sessionmgr111&vid=1&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2 ZQ%3d%3d#db=a9h&AN=100343979, sk. 17.12.2016

Constanza Bianchi. Volume 69. (2016) p.56. Internet marketing and export market growth in Chile. http://www.sciencedirect.com/science/article/pii/S0148296315002799. 17.12.2016.

Ferenc, J. (2014). Social media can strengthen emergency communication. Health Facilities Management, Vol. 27, pp. 5. http://web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=665641cc-8f22-4ad59347- 7b52108aed0c%40sessionmgr112&vid=2&hid=105, skatīts: 17.12.2016.

Materlic, H. Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision. Volume 33, issue 6, december, 2015.,page 438 http://www.sciencedirect.com/science/article/pii/S0263237315000900. 12.12.2016.

Kang, S. M., Munoz, M., J. (2014). Preference for Online Communication and Its Association with Perceived Social Skills. Individual Differences Research, Vol. 12, Issue 4-B, p. 198-208




DOI: https://doi.org/10.17770/iss2017.3035

Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 Dagnija Kotāne, Iluta Arbidāne