MARKETING OPPORTUNITIES IN THE MEDICAL TOURISM DEVELOPMENT

Claudia Spanka, Irena Silineviča

Abstract


Due to the demographical changes and the currently booming health industry, the medical tourism sector has a great future potential. This paper provides an analysis about the medical tourism market itself and gives an insight in the field of marketing opportunities in the medical tourism development. Therefore, to give a basis for the further development of marketing strategies, the consumer behaviour will be analysed. In addition, a theoretical overview about used and useable Marketing methods in the medical tourism industry will be out-lined. The used scientific methods within this research work are as the following: content analysis, graphical analysis and synthesis, reference methods, logical and abstract constructive methods.

Keywords


development; international health care; marketing opportunities; medical tourism;

Full Text:

PDF

References


Bieger, T.; Beritelli, P. (2013): Management von Destinationen,, eighth Edition, Oldenbourg Wissen-schaftsverlag GmbH, Munich

Cole, A. D. (2000): Vermarktung internationaler Destinationen – Die Arbeit der ausländischen Tourismusvertretungen in Deutschland, In: Landgrebe, S. (Publisher): Internationaler Tourismus (p. 283-296), 318 pages, Oldenbourg Wissen-schaftsverlag GmbH, Munich/ Vienna

Freyer, W. (2011): Tourismus – Einführung in die Fremdenverkehrsökonomie, tenth Edition, Oldenbourg Wissenschafts-verlag GmbH, Munich

Freyer, Walter (2009): Tourismus-Marketing – Marktorientiertes Management im Mikro- und Makrobereich der Tourismuswirtschaft, 6., sixth edition, München, Oldenbourg Wissenschaftsverlag GmbH

Gerke, T. (2007): Verkaufsförderung im Tourismus – Von der Idee zum 5-Sterne-Urlaub, mi-Fachverlag, Landsberg am Lech

Holzbauer, U. et al. (2010): Eventmanagement – Veranstaltungen professionell zum Erfolg führen, fourth Edition, Springer Verlag, Heidelberg

Carrera, P.; Runnels, V. (2012): Why do patients engage in medical tourism?, Maturitas Volume 73, Issue 4, Pages 300–304 retrieved on February 12, 2017: http://www.sciencedirect.com/science/article/pii/S0378512212002745

Casken, J; Eissler, L (June 2013): Seeking Health Care Through International Medical Tourism, Journal of Nursing Scholarship., Vol. 45 Issue 2, p177-184. 8p. retrieved on January 16, 2017: http://web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=5&sid=f9e5e88c-291a-4e36-97ef-c1de9b4140ea%40sessionmgr102

Danell, S.; Mugomba, C. (2007): Medical Tourism and its Entrepreneurial Opportunities - A conceptual framework for entry into the industry, School of Business, Economics and Law, Göteborg University, Tourism and Hospitality Management Master Thesis, retrieved on February 17, 2017: https://gupea.ub.gu.se/bitstream/2077/4671/1/2006_91.pdf

Herrick, D. (2007): Medical Tourism: Global Competition in Health Care, National Center for Policy Analysis, NCPA Policy Report No. 304, retrieved on January 17, 2017: http://w.medretreat.com/templates/UserFiles/Documents/Medical%20Tourism%20-%20NCPA%20Report.pdf

IUBH (2016): Medizintourismus – IUBH Touristik-Radar 2016 – Themenmappe, 11 pages, retrieved on November 7, 2016: http://www.iubh.de/wp-content/uploads/sites/10/2016/08/Themenmappe-IUBH-Medizintourismus_final.pdf

Lagace, M. (2007): The Rise of Medical Tourism, retrieved on January 18, 2017: http://hbswk.hbs.edu/item/the-rise-of-medical-tourism




DOI: http://dx.doi.org/10.17770/iss2017.3045

Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 Claudia Spanka, Irena Silineviča