RESEARCH OF FACTORS AFFECTING THE ZS "PĒRLES" MARKETING COMPLEX

Liene-Evija Auzāne

Abstract


In order for enterprises to be more competitive and to develop more successfully, entrepreneurs have to understand the desires and needs of consumers. The main task of an entrepreneur is not only to produce and sell products, but also to analyze the business environment he/she is acting within, in order to be able to adapt to it and to continue successful activity without incurring losses. The article studies and analyzes factors, influencing marketing environment and development of marketing system. The factors impacting development of marketing system especially at ZS “Pērles” were studied.

Keywords


competition; consumers; enterprise; marketing; product; suppliers

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DOI: https://doi.org/10.17770/iss2018.4245

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