NICHE MARKET

Ilya Volkov

Abstract


This article examines the definition of the term 'niche market' particularly in how to find a niche and make it your own. It argues definition of niche and that in order to progress in this field, there needs to be a clearer understanding of the objectives. After examining current theory and definitions, the article uses the examples of niche market's companies as case studies to explore current thinking around niche market. The author suggests possible ways for development of the niche market in the future. The article gives a comprehensive and clear idea of the current understanding of niche market. This article will be useful in my own research as I develop a clear theoretical framework to improve policy of niche market's companies and possible ways of framing niche market's situation for the future.

Keywords


business; market; marketing; niche; segmentation;

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References


Business Bolts (15.07.2018). 15 Tips on How to Find Your Niche Market. Retrieved March 15, 2019 from https://businessbolts.com/15-tips-on-how-to-find-your-niche-market.html

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Entrepreneur Europe (2019). 5 Steps You Can Use to Find Your Niche. Retrieved March 23, 2019 from https://www.entrepreneur.com/article/272808

Fabric brands (2018). How to Find Your Niche Market: The Advantages of Being More Specific. Retrieved March 23, 2019 from http://fabrikbrands.com/how-to-find-your-niche-market/

Fit small business (2018). How to Find a Niche Market & Maximize Profits in 3 Steps. Retrieved March 26, 2019 from https://fitsmallbusiness.com/how-to-find-niche-market/

Forbes (2019). Niche Markets. Retrieved March 28, 2019 from https://www.forbes.com/sites/allbusiness/ 2019/02/09/niche-markets-small-business-opportunity/#9bffe5535880

Official website of Chris C. Ducker & Live2Sell, Inc (2018). Finding Your Niche in 20mins or Less, with 3 Simple Steps! Retrieved March 28, 2019 from https://www.chrisducker.com/finding-your-niche/




DOI: https://doi.org/10.17770/iss2019.5271

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