ANALYSIS OF SALES PROMOTION METHODS OF THE COMPANY AAS “BALTA”

Authors

  • Diāna Volkova Rēzeknes Tehnoloģiju akadēmija
  • Jeļena Volkova Rēzeknes Tehnoloģiju akadēmija, Mg.oec. lektore
  • Aija Čerpinska Rēzeknes Tehnoloģiju akadēmija, Mg.soc.sc. lektore

DOI:

https://doi.org/10.17770/iss2020.6689

Keywords:

insurance, marketing, sales promotion

Abstract

For each dynamically developing company, which starts its activities in the international market, one of the most important areas of activity is marketing. Sales promotion is one of the complex elements of marketing. The sales promotion methods of the Latvian insurans market leader AAS BALTA are described in the research. The analysis of the effectiveness of using the sales promotion methods and questionnaires has been made, identifying shortcomings in the general marketing strategy of the company.

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References

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Published

2020-05-18

Issue

Section

Economics and Management