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ANALYSIS OF SALES PROMOTION METHODS OF THE COMPANY AAS “BALTA”

Diāna Volkova, Jeļena Volkova, Aija Čerpinska

Abstract


For each dynamically developing company, which starts its activities in the international market, one of the most important areas of activity is marketing. Sales promotion is one of the complex elements of marketing. The sales promotion methods of the Latvian insurans market leader AAS BALTA are described in the research. The analysis of the effectiveness of using the sales promotion methods and questionnaires has been made, identifying shortcomings in the general marketing strategy of the company.

Keywords


insurance; marketing; sales promotion

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References


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DOI: https://doi.org/10.17770/iss2020.6689

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