EXAMINATION OF MOBILE COMMUNICATION SERVICE PROVIDERS IN LATVIA

Authors

  • Viktorija Maļkeviča Mg.soc.sc., LMT Retail & Logistics
  • Anda Zvaigzne Dr.oec., Research Institute for Business and Social Processes, Faculty of Economics and Business Management, Rezekne Academy of Technologies, Rezekne
  • Sandra Murinska Dr.sc.comm., Research Institute for Business and Social Processes, Faculty of Economics and Business Management, Rezekne Academy of Technologies, Rezekne

DOI:

https://doi.org/10.17770/jresd2020vol1.12.5393

Keywords:

communication technologies, information technologies, mobile communications, telecommunications, communication services offered, competitiveness

Abstract

The development of telecommunications plays an essential role in the economy, as it affects the opportunities for communication between economic actors at both the national and global levels. Today mobile communication companies, which provide quality communication and information retrieval opportunities through the variety of their services, technological features and tariff plans, are important telecommunication providers.

The aim of the present research is to examine the leading mobile communication service providers in Latvia by employing the theoretical findings of communication technology and telecommunications.

The research used the following methods: monographic, induction and deduction, graphic, comparison, as well as competitiveness assessment based on the competitiveness index.

The research described the theoretical aspects of telecommunications, examined the leading mobile communication service providers in Latvia, their most important financial performance indicators, services and tariff plans offered as well as assessed their competitiveness.

Examining the mobile tariff plans and the services included therein, it was found that they were quite similar. However, an examination of each offer in more detail revealed that there were many nuances that were important to the client and that should be paid attention to.

After assessing the competitiveness of the leading mobile communication providers, it was concluded that Latvijas Mobilas Telefons scored the highest number of points, Bite Latvija was in second place and Tele 2 took third place. An assessment of the key factors of competitiveness for the providers revealed that the company Latvijas Mobilais Telefons needed to improve the positions where its competitors had higher ratings: its discount system, the prices of services and the supply of services.

Downloads

Download data is not yet available.

References

Ala-Uddin, M. (2019). Books Review. Asia Pacific Media Educator, 29 (2), 279–290

Bite Latvija website. (2020). Retrieved from www.bite.lv

Crediweb. (2019). SIA „Bite Latvija„ finanšu pārskats. Retrieved from https://www.crediweb.lv/BITE-LATVIJA/40003742426/

Crediweb. (2019). SIA „Latvijas Mobilais telefons„ finanšu pārskats. Retrieved from https://www.crediweb.lv/LATVIJAS-MOBILAIS-TELEFONS/50003050931

Crediweb. (2019). SIA „Tele 2„ finanšu pārskats. Retrieved from https://www.crediweb.lv/TELE2/40003272854/

Domínguez, B., Garrido, E., Orco, R. (2016). Multimarket contact and performance: Evidence from emerging economies. BRQ Business Research Quarterly, 19, 278-288.

Gijrath, S. (2017). Telecommunications networks: Towards smarter regulation and contracts? Competition and Regulation in Network Industries, 18 (3-4), 175–197.

Ilgtspējas pārskats. (2016). Latvijas Mobilais telefons. Retrieved from https://static.lmt.lv/lmt/files/lmt_ilgtspejas-parskats_2016.pdf

Ilgtspējas pārskats (2017). Latvijas Mobilais telefons. Retrieved from https://lmt.mstatic.lv/lmt/files/parskati/lmt_ilgtspejas_parskats_2017.pdf

Konkurences padome (2015). Mobilo sakaru mazumtirdzniecības pakalpojumu tarifu uzraudzība Retrieved from https://www.kp.gov.lv/oldfiles/38/citi%2Fmobilo_sakaru_uzraudziba.pdf

Lanki, J. (2006). Why Would Information and Communications Technology Contribute to Development at All? An Ethical Inquiry into the Possibilities of ICT in Development. E-Learning and Digital Media, 3 (3), 448-461.

Latvijas biznesa gada pārskats 2019 (2019). Retrieved from firmas.lv https://www.firmas.lv/lbgpp/2019/raksti/telekomunikacijas

Lim, S. (2013). On mobile communication and youth “deviance”: Beyond moral, media and mobile panics. Mobile Media & Communication, 1 (1), 96-101.

LMT website. (2020). Retrieved from www.lmt.lv

Sabiedrisko pakalpojumu regulēšanas komisija (2019). Elektronisko sakaru pakalpojumu kvalitātes pārskats par 2019. gadu. Retrieved from https://www.sprk.gov.lv/sites/default/files/editor/ESPD/Faili/Parskati/KVALITATESPARSKATS2019.pdf

Steeves, L., Kwami, J. (2019). Social Context in Development Communication: Reflecting on Gender and Information and Communication Technologies for Development in Ghana. Asia Pacific Media Educator, 29 (2), 106–122

Tele2 website. (2020). Retrieved from www.tele2.lv

Downloads

Published

20.12.2021

How to Cite

Maļkeviča, V., Zvaigzne, A., & Murinska, S. (2021). EXAMINATION OF MOBILE COMMUNICATION SERVICE PROVIDERS IN LATVIA. Journal of Regional Economic and Social Development, 12, 118-130. https://doi.org/10.17770/jresd2020vol1.12.5393