INNOVATIONS OF THE TRADE MARKETING IN LATVIA

Inese Spīča, Ernests Spīčs

Abstract


In the rapidly changing environment contemporary marketing activities affects educational programms. The paper analyze the marketing and sales current events in Latvia. In this paper given a substantive explanation of trade marketing and trade marketing development opportunities for Latvia, trade marketing new development areas and to clarify their learning opportunities in Latvia.

Keywords


marketing; trade; innovation; Latvia; trade marketing

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References


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DOI: http://dx.doi.org/10.17770/lner2010vol1.2.1798

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