DEVELOPMENT OF THE IMAGE OF REZEKNE CITY

Robel Ogbazghi

Abstract


The research analyzes the development of the image of Rezekne city (Latvia). Attractiveness of a city is described by its image. Three main target groups which are interested in city’s attractiveness are: dwellers, tourists, and business people. The attitude of these target groups were researched in the previous studies by several researchers.

It is important to review the negative and positive aspects presented in this research study to minimize the negative elements and highlight the positive or attractive elements. The nature of Rezekne as a potential tourist destination, mainly in the scope of its history and attractions, is an important issue which is discussed in this paper.

The research was qualitative and exploratory, consisting of a literature review followed by an empirical investigation using interviews with tourism experts located in the city of Rezekne. The aim of the research study is to investigate tourism specialists' views on the opportunities for increasing the attractiveness of Rezekne city for tourists.

Keywords


attractiveness; image development; image of city; tourists; tourist destination

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References


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DOI: http://dx.doi.org/10.17770/lner2016vol1.8.1848

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