Natalija Mažeikienė, Eglė Gerulaitienė


Research presented in the paper focuses on commodification of cultural identities and community empowerment strategies of cultural tourism in Visaginas.. One of challenges in developing tourism is orientation toward profit and commodification of culture, which becomes a problem in regard to practicing authentic identities. The article presents efforts of researchers working in the project EDUATOM to scientifically substantiate construction of new educational nuclear/ atomic tourism route in the Ignalina Nuclear Power Plant (INPP) region. The authors discuss what diverse parameters and elements of place identity could be included and represented in the tourism in Visaginas and how community empowerment and involvement of different stakeholders might contribute to practicing various commodification strategies. The article analyses commodification of cultural identities and community empowerment strategies of educational, cultural, nuclear/atomic tourism in Visaginas, using research strategy of case study, including methods of document analysis, conversations (formal and informal) with stakeholders, secondary data analysis, construction of Post-Soviet identities and empowerment of local communities.


cultural identities; commodification of cultural identities; self-commodification; cultural tourism; Visaginas; Ignalina Nuclear Power Plant; nuclear tourism; atomic tourism; empowerment

Full Text:



Baločkaitė, R. (2010). Post-Soviet Transitions of the Planned Socialist Towns: Visaginas, Lithuania. Studies of Transition States and Societies 2(2), 63 – 81.

Baločkaitė, R. (2012). ‘Coping with Unwanted Past in Planned Socialist Towns: Visaginas, Tychy, and Nova Huta. Slovo 24 (1), 41 – 57.

Beetlestone J.G., Johnson C.H., Quin M., & White H. (1998). The Science Center Movement: contexts, practice, next challenges. Public Understanding of Science, 7, 5–26.

Bramwell, B., & B. Lane (1999). Collaboration and Partnerships for Sustainable Tourism. Journal of Culture or Selling Out Sustainable Tourism 7, 179–181

Bunten, A.C. (2008). Sharing? Developing the Commodified Persona in the Heritage Industry. American Ethnologist, Vol. 35, No. 3 (Aug., 2008), 380-395.

Cassel, S. H & Maureira, T.M. (2017). Performing identity and culture in Indigenous tourism – a study of Indigenous communities in Québec, Canada. Journal of Tourism and Cultural Change, 15:1, 1-14, DOI: 10.1080/14766825.2015.1125910

Galı´-Espelt, N. (2012). Identifying cultural tourism: a theoretical methodological proposal. Journal of Heritage Tourism, Vol. 7, No. 1, February 2012, 45–58.

Freimane, I (2014). Dwelling in Visaginas: The Phenomenology of Post-Socialist Town. Master’s Thesis. University of Glasgow and University of Tartu.

Jackson, L. (2006). Ameliorating the negative impacts of tourism: a Caribbean perspective. International Journal of Contemporary Hospitality Management, 18, 574-582.

Young C. & Kaczmarek S. (2008). The Socialist Past and Postsocialist Urban Identity in Central and Eastern Europe. The Case of Łódź. Poland European Urban and Regional Studies. 15(1), 53-70.

Murtagh, B., Boland, P. & Shirlow, P. (2017). Contested heritages and cultural tourism. International Journal of Heritage Studies, 23:6, 506-520, DOI: 10.1080/13527258.2017.1287118

Nyaupane, G. P., Morais, D. B., & Dowler, L (2006). The role of community involvement and number/type of visitors on tourism impacts: A controlled comparison of Annapurna, Nepal and Northwest Yunann, Nepal. Tourism Management, 27(6), 1373–1385.

Stronza, A. (2008). Through a new mirror: Reflections on tourism and identity in Amazon. Human Organization, 67(3), 244–257.

Tukamushaba, E. K., & Okech, R. N. (2011). Tourism training and education, community empowerment and participation in tourism planning and development: A case of Uganda. Journal of Tourism, 12(1), 79-102.



  • There are currently no refbacks.