INFLUENCE OF INFORMATION SOURCES ON TOURISTS: A CASE STUDY OF STUDENTS OF MARKETING AND MANAGEMENT IN THE SILESIAN REGION
DOI:
https://doi.org/10.17770/sie2019vol5.3679Keywords:
consumer communication, consumer satisfaction, hospitality service, information search, Internet, tourism servicesAbstract
This paper presents the results of a field research on the changes that take place in student preferences regarding communication with tourism services, preferences on the ways to search for information sources about place destination and a first inside about payment forms for tourism and hospitality services. The study was conducted twice, in 2015 and 2018, among students of tourism management and recreation at the Kukuczki Academy of Physical Education in Katowice and the Banking Higher School in Chorzów.
Downloads
References
Deyna, B., & Mroczek-Czetwertynska, A. (2018). The Concept of E-Tourism in the Smart City Assumption as an Opportunity for the Development of Tourism in Walbrzych. Retrieved from https://doi.org/10.2478/ers-2018-0028
Gomez-Ullate, M. Ochoa Siguencia, L. Alvarez Garcia, J. & Rama, M. (2018). Cultural Routes & Heritage, Tourism & Rural Development. Book of Proceedings.INBIE, Czestochowa.
Loo, J. (2017). The future of travel: New consumer behavior and the technology giving it flight. Think with Google. Available from:
https://www.thinkwithgoogle.com/marketing-resources/new-consumer-travel-assistance/
Meissner, A. (2016). The “Big Bang” of the Internet in Poland occurred exactly a quarter-century ago, initiated by scientists from the University of Warsaw’s Faculty of Physics. Retrieved from http://www.fuw.edu.pl/press-release/news4661.html
N.A. The Best Travel Sites for 2018. (2018). Retrieved from https://www.reviews.com/travel-sites/
Ochoa Siguencia, L. (2018). Contemporary Information Technologies In Business Management. Publishing House of the Research and Innovation in Education Institute - Czestochowa; 1-231
Schiopu, A. F., Padurean, A. M., Tala, M. L., & Nica, A. M. (2016). The Influence of New Technologies on Tourism Consumption Behavior of the Millennials. Amfiteatru Economic, 18(10), 829.
Wagaw, M. & Mulugeta, F.. (2018). Integration of ICT and tourism for improved promotion of tourist attractions in Ethiopia. Applied Informatics, 5. DOI 10.1186/s40535-018-0053-x.
