Essence of Visual Communication in Contact with a User


  • Ineta Zvonņikova Rezekne technology of academy (LV)
  • Aina Strode Rezekne technology of academy (LV)



visual communication, information design, navigation system, building cartography, wayfinding


The aim of the article is to examine the problematics of the visual communication at the building complex of Rezekne Higher Education Institution on a basis of the theoretical research into the essence and the sense of the visual communication in contact with a user. Methods of the research – theoretical study of the literature and internet sources. In the article the author summarised information about means, forms and methods of visual communication for creation of information design. Understanding of the information design as a sphere. Historical facts of the visual communication. Research analysis of the Wyzowl service on the way how human brains process verbal, textual and visual information. How efficient environment graphical design impacts people. Navigation in man’s everyday life. Facts of the research into orientation skills in environment in Tübingen City. Problems of building cartography and ways of their solutions. Wayfinding system architecture.


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How to Cite

Zvonņikova, I., & Strode, A. (2015). Essence of Visual Communication in Contact with a User. ARTS AND MUSIC IN CULTURAL DISCOURSE. Proceedings of the International Scientific and Practical Conference, 182-188.