Corporate Identity in Higher Education

Authors

  • Nataļja Losāne Rezekne Academy of Technologies
  • Diāna Apele Rezekne Academy of Technologies

DOI:

https://doi.org/10.17770/amcd2015.1589

Keywords:

corporate identity, corporate design, brand, branding, higher education institution

Abstract

The aim of the article is to study and identify the importance of corporate identity in the field of higher education in Latvia, to conduct a qualitative study which is based on evaluation of Latvia's institutions of corporate identity existence. Research method - qualitative research – analysis of public discussions, which provides more comprehensive study to understanding the problem. The study of the content reveals corporate identity components and their impact on the organization as a brand. The article contains description of the terms - brand style, corporate design, brand. All of these positions are viewable by a higher education institution as a corporate organization perspective. The study reveals the need to develop a university as the brand at the international level, to create a stable, strategically targeted, modern platform of the organization.

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Author Biographies

  • Nataļja Losāne, Rezekne Academy of Technologies
    Mg.art., Mg.paed., Rezekne Higher Education Institution (RHEI), Faculty of Education, Language and Design, Lecturer, Artist, Designer. 2002 graduated from RHEI Pedagogy Faculty, specialty Pedagogics and economic basis for the teacher; 2003 RHEI conferred a master’s degree in pedagogy; 2005 graduated from Daugavpils University (specialty Visual Arts teacher); 2013 graduated from Daugavpils University, conferred aprofessional master’s degree in art. Fields of research: art, design, architecture. Participation in international conferences and artistic activitiesin Latvia and abroad.
  • Diāna Apele, Rezekne Academy of Technologies
    Mg.art., Mg.des., Mg.des., Rezekne Higher Education Institution, Faculty of Education, Language and Design, Lecturer, Artist, Designer.
    1997 graduated from Latvia Academy of Art, Department of Textile Art. 1999 graduated from Riga Teacher Training and Educational Management Academy, conferred a master’s degree in pedagogy. 2013 graduated from Daugavpils University, conferred aprofessional master’s degree in art. 2015 graduated from Rezekne Higher Education Institution, conferred aprofessional master’s degree in design. Fields of research: art, design, architecture. Participation in international conferences and artistic activitiesin Latvia and abroad.

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Published

08.09.2015

How to Cite

Losāne, N., & Apele, D. (2015). Corporate Identity in Higher Education. ARTS AND MUSIC IN CULTURAL DISCOURSE. Proceedings of the International Scientific and Practical Conference, 136-145. https://doi.org/10.17770/amcd2015.1589