THE RESEARCH ON THE NECESSITY OF CORPORATE IDENTITY DEVELOPMENT FOR THE EASTERN LATVIAN HIGH SCHOOL OF TECHNOLOGIES

Authors

  • Diana Poseva Rezekne Academy of Tehcnologies
  • Aina Strode Rezekne Academy of Technologies

DOI:

https://doi.org/10.17770/amcd2016.2198

Keywords:

Corporate identity, graphic design, school, logo, Eastern Latvian high school of Technologies

Abstract

Every person, group or organization has its own identity, which helps to define the most important values, events and stand out among competitors. Eastern Latvian High School of Technologies is a newly established school, which opened its doors in September 2015. Therefore the corporate identity is the key issue in the popularization of this school. The objective of this research is to find out the necessity of the corporate identity development for the Eastern Latvian High School of Technologies by studying and analyzing the importance of branding in the area of education. The methods of research: theoretical – investigation and analysis of relevant literature, internet sources and regulatory documents. Empirical – methods of data collecting: survey, structured interview.

 

Downloads

Download data is not yet available.

Author Biographies

  • Diana Poseva, Rezekne Academy of Tehcnologies
    Rezekne Academy of Tehnologies, Student of Master programme „Design”. Acquired a professional bachelor's degree in “Art” and qualification “Interior Design”. Professional interests associated with graphic design.
  • Aina Strode, Rezekne Academy of Technologies
    Mg.design, Mg.art., Mg.paed., Rezekne Academy of Technologies, Faculty of Education, Language and Design, Lecturer, Artist, Designer, Researcher. Graduated Latvia Academy of Art, Department of Textile Art in 1997. Graduated Riga Teacher Training and Educational Management Academy in 1999, obtained a master’s degree in pedagogy. Graduated Daugavpils University in 2013, obtained Professional master’s degree in art. Graduated Rezekne Higher Education Institution in 2015, obtained a Professional master’s degree in design. Fields of research: art, design, architecture. Participated in international conferences and artistic activities in Latvia and abroad.

References

Bergstrems, B. (2009). Vizuālā komunikācija. Rīga: Jāņa Rozes apgāds.

Epadomi. (2015). Dažādu krāsu nozīme un to simboli. Skatīts: 15.03.2016. Pieejams http://epadomi.lv/psihologija/veiksme_panakumi/13032015-dazadu_krasu_nozime_un_to_simboli.

Holzinger, I. & Dhalla, R. (2007). Multiple Identities in Organizations: The Effects of Diversity on Organizational Identity. The International Journal of Diversity in Organisations, Communities and Nations 7, 42-43.

Inženierzinātņu vidusskola. (2015). Rīgas Tehniskās universitātes Inženierzinātņu vidusskola (IZV). Skatīts: 17.03.2016. Pieejams http://www.izv.lv/.

Inženierzinātņu vidusskola. (2015). RTU Inženierzinātņu vidusskolas zīmols iegūst «Gada balvu dizainā 2015» . Skatīts: 13.03.2016. Pieejams http://www.izv.lv/archives/727.

Liepāja. (2015). Liepājas dizaina un mākslas vidusskola. Skatīts: 15.03.2016. Pieejams http://www.liep aja.lv/ page/48&news_id=29442.

Latvijas dizaineru savienība. (2015). Rīgas dizaina un mākslas vidusskola. Skatīts: 15.03.2016. Pieejams http://design.lv/lv/school/dizaina-skola-1.

Logotipi un vizuālā identitāte. (b.g.). Skatīts: 12.03.2016. Pieejams http://www.esplanade.lv/lat/?module =pages&function=page&id=48&parent=2.

Melewar, T. C. & Jenkins, E. (2002). Defining the corporate identity construct. Corporate Reputation Review, 5, 1, 76-90.

Olinss, V. (2005). Par zīmolu. Rīga: Neputns.

Prezi. (2015). Ģeometrisko figūru simboliska nozīme. Skatīts: 12.03.2016. Pieejams https://prezi.com/ qkr_tomufv5u/geometrisko-figuru-simboliska-nozime/.

Putniņa, A. (2011). Latvijas Nacionālās bibliotēkas identitāte. Zīmolu un patērētāju identitātes. R.: Latvijas Universitātes Sociālo un politisko pētījumu institūts.

RA Sabiedrisko attiecību nodaļa. (2015). Rēzeknē tiek dibināta Austrumlatvijas Tehnoloģiju vidusskola. Skatīts: 11.03.2016. Pieejams http://rezeknesnovads.lv/rezekne-tiek-dibinata-austrumlatvijas-tehnologiju-vidusskola/.

Rēzeknes Augstskolas Sabiedrisko attiecību nodaļa. (2015).Austrumlatvijas Tehnoloģiju vidusskolā aizvadīta pirmā zinību diena. Skatīts: 11.03.2016. Pieejams http://www.ru.lv/aktualitates/64.

Zīmolvedība. (b.g.). Skatīts: 11.03.2016. Pieejams http://latinst.lv/kas-ir-zimolvediba/zimolvedibas-process/.

Downloads

Published

29.11.2016

How to Cite

Poseva, D., & Strode, A. (2016). THE RESEARCH ON THE NECESSITY OF CORPORATE IDENTITY DEVELOPMENT FOR THE EASTERN LATVIAN HIGH SCHOOL OF TECHNOLOGIES. ARTS AND MUSIC IN CULTURAL DISCOURSE. Proceedings of the International Scientific and Practical Conference, 177-185. https://doi.org/10.17770/amcd2016.2198