THE RSEZ SUSTAINABLE DEVELOPMENT NECESSITY DRIVEN PUBLIC RELATION MODEL-AN INSTRUMENT FOR ENVIROMENT REGULATION AND MANAGEMENT

Authors

  • Irēna Silineviča Rezekne Academy of Tehcnologies
  • Iveta Graudiņa Rezekne Academy of Tehcnologies

DOI:

https://doi.org/10.17770/etr2001vol1.1953

Abstract

Sustainable development supposes harmonic development o f all spheres - in ecological, economic, social areas - and is aimed at satisfaction of society’s both existing and future needs. Company “Rezekne Special Economic Zone" (RSEZ) is established to endorse development o f favorable business environment. RSEZ’s recommendations for production and services development proposes use o f various existing local resources that would lead to sustainable development in the Rezekne region. However successful accomplishment of development propositions is possible if it is supported by effective corporate communications within RSEZ organizational environment. An article provides analysis o f main elements of RSEZ organizational environment and proposes PR (public relations) actions to promote organizational communications with target audiences.

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Author Biographies

  • Irēna Silineviča, Rezekne Academy of Tehcnologies
    Dr.sc.ing., assoc.prof.econ.
  • Iveta Graudiņa, Rezekne Academy of Tehcnologies
    Mg.oec., PhD student, Lecturer

References

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Published

2001-06-20

How to Cite

[1]
I. Silineviča and I. Graudiņa, “THE RSEZ SUSTAINABLE DEVELOPMENT NECESSITY DRIVEN PUBLIC RELATION MODEL-AN INSTRUMENT FOR ENVIROMENT REGULATION AND MANAGEMENT”, ETR, vol. 1, pp. 161–168, Jun. 2001, doi: 10.17770/etr2001vol1.1953.