SEO AND SEM BENEFITS IN DIGITAL MARKETING

Authors

  • Viesturs Baltiņš Rezekne Academy of Technologies
  • Imants Zarembo Rezekne Academy of Technologies

DOI:

https://doi.org/10.17770/het2021.25.6775

Keywords:

Search engine optimization, search engine marketing, SEO, SEM, pay per click,

Abstract

The paper deals with the search engine optimization and search engine marketing benefits to website. Explains the differences as well as their similarities between SEO and SEM. Gives tips on what conditions one of the strategies is preferable to boost website ratings than the other, and under what circumstances it is more effective to use both SEO and SEM strategies.

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References

Enge, E, Stephan, S. Jessie, S, and Rand, F. The Art of SEO: Mastering Search Engine Optimization. O’Reilly Media, 2012.

https://developers.google.com/search/docs/beginner/do-i-need-seo skat.2021.gada 14. aprīlī.

Hunt, B. Moran, M. Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site, 2006.

Singleton, P. Jantsch, J. SEO for Growth: The Ultimate Guide for Marketers, Web Designers and Entrepreneurs 2016.

Kitchen,T. Davies, D. Tuxford, T. How To Get To The Top Of Google in 2021: The Plain English Guide to SEO 2021.

Grappone, J. Couzin, G. Search Engine Optimization: An Hour a Day: 2006.

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Published

2021-04-23

Issue

Section

Information Technologies