COMPREHENSIVE APPROACH TO ESTIMATION OF EFFICIENCY OF INTERNET ADVERTISING

Authors

  • Tatsiana Serada Polotsk State University (BY)

DOI:

https://doi.org/10.17770/iss2017.3027

Keywords:

online advertising, the effectiveness of online advertising, communication effectiveness, economic efficiency, comprehensive approach

Abstract

For several years, the Internet as an advertising platform, leading in growth compared with any other media. This article examines key indicators of the effectiveness of advertising campaigns on the Internet. The study proposes a number of measures aimed at a more complete and accurate assessment of the effectiveness of online advertising in modern conditions of the global computer network.

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References

Yurasov, A. V. Fundamentals of electronic Commerce: textbook for universities. Moscow: Hot line (published). Telekom, 2008.480 p.

Malyshenko, K. G. Evaluation of effectiveness of advertising campaigns on the Internet. European science. 2015. Nr. 3 (4), 49.-54. p.

Rzemieniak M. Measuring the effectiveness of online advertising campaigns in the aspect of e-entrepreneurship. Procedia Computer Science, 2015. No. 65, 980.- 987.p.

Guide to Online Advertising for Small Businesses [Infographic]. Visual Contenting: online magazine. 2017, January 31.Available from Internet: http://visualcontenting.com/2017/01/31/guide-online-advertising-small-businesses-infographic/

Online advertising. Wikipedia, the free encyclopedia. Available from Internet: https://en.wikipedia.org/wiki/Online_advertising

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Published

2017-05-20

Issue

Section

Economics and Management