“RAUNAS BRUĢAKMENS” LTD MARKETING COMMUNICATIONS RESEARCH

Authors

  • Ieva Dzērvīte Rezekne Academy of Technologies (LV)

DOI:

https://doi.org/10.17770/iss2021.6906

Keywords:

advertisement, direct marketing, marketing communications

Abstract

Research of marketing communications of "Raunas Bruģakmens" LTD. Research problem “Raunas Bruģakmens” LTD does not use all types of marketing communication availabilities to the company effectively. Detailed planning of marketing communications can help a company to make marketing activities more targeted and with a higher potential return, which can bring positive results to new customers. Purpose of the research: to study the work, activities and marketing communications offers of "Raunas Bruģakmens" LTD. Marketing communication and its management are being tested. The marketing communication processes of "Raunas Bruģakmens" LTD are described and evaluated. After analysing the existing marketing communications plans, the author compiled several applications and made proposals for the Raunas Bruģakmens marketing communications plan for 2021. The theoretical literature was used, as well as periodicals. "Raunas Bruģakmens" LTD has no published materials and research articles on marketing planning processes.

Downloads

Download data is not yet available.

References

Blaits, Dž. (2004). Mārketings. Rokasgrāmata. Rīga: Zvaigzne ABC.

Chron Contributor (2021). Marketing Promotional Methods. Retrieved 03.03.2021 from https://smallbusiness.chron.com/marketing-promotional-methods-60437.html

Kola, O., Akyniele, S. T. (2010). Evaluation of Effectiveness of Marketing Communication Mix Elements in Nigerian Service Sector. Pakistan Journal of Social Sciences, 7 (2), 76 - 80. Retrieved 05.05.2021 from http://eprints.covenantuniversity.edu.ng/1740/#.YJQ8TbUzZPY

Kotler, P. T. (2003). Marketing Management (11th ed.) Prentice Hall.

Kulberga, I. (2008). Tirgvedības profesionālā izglītība Latvijas uzņēmējdarbības vidē. Latvijas Universitātes raksti. Ekonomika. Vadības zinātne, 721, 407-426.

Niedrītis, J. E. (2000). Mārketings. Rīga: Biznesa augstskola Turība.

Ofosu-Boateng, I., Agyei, S. D. (2020). Effect of Customer Satisfaction and Marketing Communication Mix on Customers’ Loyalty in the Ghanaian Banking Industry. European Journal of Management and Marketing Studies, 5(4), 22 - 40. http://dx.doi.org/10.46827/ejmms.v5i4.891

Praude, V., Belčikovs, J. (1999). Mārketings. Rīga: Vaidelote.

Produkt 2 Market (2014). 3 Product Promotional Strategies That Guarantees Success. Retrieved 15.04.2021 from https://product2market.walkme.com/3-productpromotional-strategies-guarantees-success/

Raunas Bruģakmens (2021). Par mums. www.raunasbrugakmens.lv, sk.01.05.2021.

Senn, C., Thoma, A., Yip, G. S. (2013). Customer-Centric Leadership: How to Manage Strategic Customers as Assets in B2B Markets. California Review Management, 55(3), 27 - 59. https://doi.org/10.1525/cmr.2013.55.3.27

Veide, M. (2006). Reklāmas psiholoģija. Rīga: Jumava.

Березин, И. С. (2008). Маркетинговый анализ. Рынок. Фирма. Товар. Продвижение (3-е изд.) Москва: Вершина.

Downloads

Published

2023-01-11

Issue

Section

Economics and Management