THEORETICAL ASPECTS OF INNOVATION IN CRISIS MANAGEMENT
DOI:
https://doi.org/10.17770/lner2017vol1.9.2747Keywords:
company, crisis, innovation, company crisis managementAbstract
In recent years, an increasing role is played by innovation in the operation of companies as well as there is a constant need for new scientific research studies on innovation in crisis management.
The research aim of the paper is examine the theoretical aspects of innovation in crisis management.
The present research employed the following methods: analysis and synthesis, induction and deduction, document analysis and the monographic and graphic methods.
The research results showed that in crisis management, innovations are classified into two categories: crisis and developmental innovations. The key indication of a crisis innovation is a solution to the company’s survival and economic process stabilisation. The purpose of a developmental innovation is to raise the competitiveness of a product or the whole company in the nearest future in order to avoid a projected and potential company crisis.
Innovations aimed at overcoming a crisis could be associated with various company management and activity areas, beginning with production and sales processes through to management and control mechanisms.
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