• Liga Mirlina Turiba University



social media, government communication, public participation, public opinion


Nowadays the role of social media as a communication tool is increasing. Information technologies and communication habits of society changes also the way and the form how to create communication between the government and the society in Latvia. The aim of this research study is to evaluate the role of social media in Latvian government communication by analysing the use of the social media and interaction with the public. The formation of relations between government institutions and the society is defined in different policy documents of the Latvian government. Such research methods as document analysis, content analysis and comparative analysis to measure Latvian government profiles and followers’ involvement were employed to determine how social media use contributes to co-operation between the government and the public and effective exchange of information and coordination. The ways of communication in state administration performance have been changed. It is possible to mark two important changes – firstly, the government communication goal is not just to increase public awareness, but also interaction and involvement of the public in state administration, and secondly, development of information technology and public communication habits expands and makes varied methods and forms of government communication. Different Latvian government policy documents increase the role of communication in state administration, but the communication which is implemented by Latvian state institutions is unable to overcome public distancing and the lack of interest in the state administration.

Author Biography

  • Liga Mirlina, Turiba University
    Liga Mirlina is lecturer of the Communication Faculty of Turiba University since 2006. Liga has been studied public administration and communication sciences. She has been worked in communication field since 1994, gained experience in both the public administration and the NGO sector as well as public relations agencies. Liga has master's degree in communication science and now she is doctoral degree candidate. Topic of doctoral thesis is „The role of Government communication in ensuring the effectiveness of the Latvian public administration”. Liga has researched various aspects of the Latvian government communication: trends of Latvian government communication, interaction between public administration, mass media and non-governmental organizations, changes of government communication methods. Since 2006 results of the researchs have been presented at various international scientific conferences and has published in scientific journals and conferences proceedings. Her e-mail address is:


Blumenthal, A. (2009). Why Social Media Matters for Government. Downloaded from

Eurobarometr 86. Public Opinion in European Union. Autumn 2016. (2016). Downloaded from Detail/instruments/STANDARD/surveyKy/2137

Drapeau, M., (2009). Government 2.0: How Social Media Could Transform Gov PR. Downloaded from

Grunig, J. E. (2001). Two-way symmetrical public relations: Past, present, and future. In Heath, R. L., Vasquez G. (Eds.), Handbook of public relations (pp. 11-30). Thousand Oaks, CA: Sage

Habermas, J., (1989). The Structural Transformations of the Public Sphere. Cambridge: Polity Press

Lange, A., Mitchell, S., Stewart-Weeks, M., et al (2008). The Connected Republic and the Power of Social Networks. Downloaded from

Latvijas ilgtspējīgas attīstības stratēģija līdz 2030. gadam „Latvija 2030” (2010). Downloaded from

Macmillan, P., Medd, A., Hughes, P. (2008). Change your world or the world will change you. The future of collaborative government and Web 2.0. Downloaded from

Meckel, M., Kamps, K. (2006). Regierungskommunikation und Marketing. Differenzen und Schnittstellen. In: Kamps, K., Nieland J.-U. (Eds.) Regieren und Kommunikation. Meinungsbildung, Entscheidungsfindung und gouvernementales Kommunikations management – Trends, Vergleiche, Perspektiven, (pp. 54-72). Köln: Herbert von Halem Verlag

Valdības komunikācijas prakses analīze un rekomendācijas tās pilnveidošanai (2007). Downloaded from

Valsts kancelejas mobilā aplikācija „Futbols” iekļūst „World Summit Award Mobile” finālā. (2014). Downloaded from

Valsts pārvaldes politikas attīstības pamatnostādnēs 2014.-2020.gadam. (2014). Downloaded from