• Vera Grāvīte Rezekne Academy of Technologies, Vidzeme University of Applied Sciences (LV)
  • Iveta Putniņa Rezekne Academy of Technologies, Vidzeme University of Applied Sciences (LV)



international marketing, digital marketing, generation marketing, STEM marketing, content marketing


This article aims to find the opportunities how to facilitate the interaction among students, university staff and future students in order to attract more and better students in the field of STEM by sharing students’ digital content on social media. As a potential student group – generation Z are already technology geeks, spend a lot of time on social media, know about the newest technologies and know how to use them it’s crucial to provide content that can impress them as future STEM students with technologies, opportunities, skilled staff and successful alumni.

This paper includes the transformation and adjustment of the main aim for each stage, functions, digital content categories and subcategories, as well the interaction level among students, university staff and future students.

Supporting Agencies
The authors are thankful for the financial support from Urban Innovation Actions Program (European Commission) within the project “Next Generation Microcities of Europe” (Nr.UIA03-250) and Vidzeme University of Applied Sciences (Latvia). This research would not be possible without the inspiring team of the project “Next Generation Microcities of Europe” who were involved in several stages of the project.


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How to Cite

Grāvīte, V., & Putniņa, I. (2021). STEM STUDENTS’ ENGAGEMENT TO FOSTER INTERNATIONAL MARKETING THROUGH DIGITAL CONTENT. SOCIETY. INTEGRATION. EDUCATION. Proceedings of the International Scientific Conference, 1, 163-183.