Image og the Teacher in Schools Websites – Representative of the School

Authors

  • Baiba Āriņa University of Latvia
  • Raimonds Strods University of Latvia

DOI:

https://doi.org/10.17770/sie2014vol2.648

Keywords:

Image of the teacher, school website photo gallery, self-promotion

Abstract

Article consists of three parts - theoretical, empirical research and recommendations for improvement the school website photo galleries. Publication analyses ideas (Weber&Mitchell, Ķestere, Kaļķe, Fischer&Kiefer, Veide) that reveal importance of the teacher's image in the representation of the school, significance of the picture and selfpromotion in the school context. The empirical study consider teacher’s image in 17 Latvian school website photo galleries and surveys 102 primary school student’s parents to find out their views on the school website photo galleries impact on the selection of the school for their children. Analysis of the theoretical literature and interpretation of the results of the study highlights recommendations for the improvement of the school website photo galleries as a type of school's self-representation.

Author Biographies

  • Baiba Āriņa, University of Latvia
    Pedagogy and Psychology Faculty
    Teacher Training department
  • Raimonds Strods, University of Latvia
    Pedagogy and Psychology Faculty
    Teacher Training department

References

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Fidler, B. (2002). Strategic Management for School Development: Leading Your School's Inprovement Strategy, London: Paul Chapman Publishing.

Kaļķe, B. (2008). Skolotāja tēls mūsdienu vidusskolēnu priekšstatos. No: Latvijas Universitātes raksti 741. sējums. Pedagoģija un skolotāju izglītība. Rīga: LU Akadēmiskais apgāds.

Ķestere, I., Wolhuter. C., Lozano, R. (Eds.). (2012). The Visual Image of the Teacher. International Comparative Perspectives. Rīga: RaKa.

Latvijas Republikas Izglītības un zinātnes ministrija, 2012/2013. Reģistri un statistika. [tiešsaiste]-[atsauce21.02.2014.].Pieejams: http://izm.izm.gov.lv/registri-statistika/statistika-vispareja/9576.html

Reader, P. (2003). Liaising with the media. p.118-128. Foskett, N. Managing External Relations in Schools: A Practical Guide. London: Routledge.

Veide, M. (2006). Reklāmas psiholoģija. Rīga: Jumava.

Weber, S.J., Mitchell C. (1995). That’s Funny, You Don’t Look Like A Teacher! Interrogating Images and Identity in Popular Culture, London: The Falmer Press.

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Published

2015-07-24