A NEW DEVELOPMENT MODEL OF SUSTAINABLE COMMUNICATION FOR HIGHER EDUCATION INSTITUTIONS

Authors

  • Andreas Ahrens Hochschule Wismar University of Applied Sciences Technology Business and Design
  • Jelena Zascerinska Centre for Education and Innovation Research http://orcid.org/0000-0003-4664-8593
  • Anastasija Bikova Centre for Education and Innovation Research
  • Ludmila Aleksejeva Centre for Education and Innovation Research
  • Mihails Zascerinskis Centre for Education and Innovation Research
  • Olga Gukovica Centre for Education and Innovation Research

DOI:

https://doi.org/10.17770/eid2023.1.7175

Keywords:

data, higher education institutions, information, knowledge, model, sustainable communication, sustainability

Abstract

Higher education institutions are the important chain in provision of the inter-connections between the workforce (school graduates, youth, or adults), representatives from different economic sectors, experts from research and innovation development organisations, and all the interested contributors. The research purpose is to build a new development model of sustainable communication for higher education institutions. This research is qualitative as it aims at constructing a new model. The research integrates the use of theoretical analysis, comparative analysis of existing models, theoretical modelling, model creation, summarising analysis. Very often the researchers think of the process of communication as a one-way process. The present work allowed for the establishment of the inter-connections between the development of the system of the external and internal perspectives, on the one hand, and the implementation of the process of sustainable communication, on the other hand. The novel contribution of this research is that the sender and the receiver of the information in the sustainable communication process act at the same time, their information meets and exchanges, thereby promoting information interaction or quasi-knowledge creation. Future research intends to include the empirical methods of research. Collection of quantitative data is a future research direction, too.

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Author Biographies

  • Andreas Ahrens, Hochschule Wismar University of Applied Sciences Technology Business and Design
    Prof. Faculty of Engineering
  • Jelena Zascerinska, Centre for Education and Innovation Research
    Jeļena Zaščerinska was awarded Dr. Degree from University of Latvia, Latvia, in 2011. In 2012 she became a leading researcher at Centre for Education and Innovation Research, Latvia. She received a number of research grants. In 2012-2019 she obtained expert rights from Latvian Council of Science, Riga, Latvia. In 2017 she was bestowed expert rights by National Science Centre, Krakow, Poland. Her scientific publications (about 180) indexed by such publication databases as Thomson Reuters Conference Proceedings Citations Index, DBLP, Library of Congress, etc. Since 2013 she has been actively acting as Editorial Board Member and Reviewer in international scientific journals.
  • Anastasija Bikova, Centre for Education and Innovation Research
    assistant
  • Ludmila Aleksejeva, Centre for Education and Innovation Research
    teacher
  • Mihails Zascerinskis, Centre for Education and Innovation Research
    assistant
  • Olga Gukovica, Centre for Education and Innovation Research
    assistant

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Published

26.06.2023

How to Cite

Ahrens, A., Zascerinska, J., Bikova, A., Aleksejeva, L., Zascerinskis, M., & Gukovica, O. (2023). A NEW DEVELOPMENT MODEL OF SUSTAINABLE COMMUNICATION FOR HIGHER EDUCATION INSTITUTIONS. Education. Innovation. Diversity., 1(6), 38-47. https://doi.org/10.17770/eid2023.1.7175