• Andreas Ahrens Hochschule Wismar University of Applied Sciences Technology Business and Design
  • Jelena Zascerinska Centre for Education and Innovation Research http://orcid.org/0000-0003-4664-8593
  • Anastasija Bikova Centre for Education and Innovation Research
  • Ludmila Aleksejeva Centre for Education and Innovation Research
  • Mihails Zascerinskis Centre for Education and Innovation Research
  • Olga Gukovica Centre for Education and Innovation Research




data, higher education institutions, information, knowledge, model, sustainable communication, sustainability


Higher education institutions are the important chain in provision of the inter-connections between the workforce (school graduates, youth, or adults), representatives from different economic sectors, experts from research and innovation development organisations, and all the interested contributors. The research purpose is to build a new development model of sustainable communication for higher education institutions. This research is qualitative as it aims at constructing a new model. The research integrates the use of theoretical analysis, comparative analysis of existing models, theoretical modelling, model creation, summarising analysis. Very often the researchers think of the process of communication as a one-way process. The present work allowed for the establishment of the inter-connections between the development of the system of the external and internal perspectives, on the one hand, and the implementation of the process of sustainable communication, on the other hand. The novel contribution of this research is that the sender and the receiver of the information in the sustainable communication process act at the same time, their information meets and exchanges, thereby promoting information interaction or quasi-knowledge creation. Future research intends to include the empirical methods of research. Collection of quantitative data is a future research direction, too.


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Author Biographies

  • Andreas Ahrens, Hochschule Wismar University of Applied Sciences Technology Business and Design
    Prof. Faculty of Engineering
  • Jelena Zascerinska, Centre for Education and Innovation Research
    Jeļena Zaščerinska was awarded Dr. Degree from University of Latvia, Latvia, in 2011. In 2012 she became a leading researcher at Centre for Education and Innovation Research, Latvia. She received a number of research grants. In 2012-2019 she obtained expert rights from Latvian Council of Science, Riga, Latvia. In 2017 she was bestowed expert rights by National Science Centre, Krakow, Poland. Her scientific publications (about 180) indexed by such publication databases as Thomson Reuters Conference Proceedings Citations Index, DBLP, Library of Congress, etc. Since 2013 she has been actively acting as Editorial Board Member and Reviewer in international scientific journals.
  • Anastasija Bikova, Centre for Education and Innovation Research
  • Ludmila Aleksejeva, Centre for Education and Innovation Research
  • Mihails Zascerinskis, Centre for Education and Innovation Research
  • Olga Gukovica, Centre for Education and Innovation Research


Ahrens, A., Purvinis, O., Zaščerinska, J., & Andreeva, N. (2015). Use of Webinars in Higher Education: Quasi-Group Decision Making in Higher Education: A Model for Analysis of BinaryStudents’ Behavior. A paper presented at the 3rd annual international scientific-practical application conference Trends in Science and Higher Education Studies Under Conditions of Globalization. Panevezys College, Panevezys, Lithuania). 22-23 October 2015

Ahrens, A., Purvinis, O., Zaščerinska, J., & Andreeva, N. (2016). A Model for Simulation of Study Process Optimization in Rural Areas. Proceedings of the 9th International Scientific Conference "Rural Environment, Education, Personality - REEP-2015". Volume 9, 13th - 14th May, 2016, LLU, Jelgava, 145-152. Retrieved from http://llufb.llu.lv/conference/REEP/2016/Latvia-Univ-Agricult-REEP-2016proceed2255-808X.pdf.

Ahrens, A. & Zaščerinska, J. (2012). Perspective of Game Theory in Sustainable Development. In: Stasys Vaitekunas (Ed), Proceedings of ATEE Spring University 2012 Conference 20 Years of Sustainable Development: Learning from Each Other, pp. 99-108. Klaipeda: Klaipeda University.

Ahrens, A., Zascerinska, J., & Aleksejeva, A. (2021). Fostering External and Internal Sustainability within the English for Academic Purposes Course in the Covid-19 Pandemic. Education. Innovation. Diversity, 2(2), 6-15. DOI: https://doi.org/10.17770/eid2021.1.5412

Ahrens, A., Zaščerinska, J., Amanzholova, S., Aleksejeva, L., Zaščerinskis, M., Aleksejeva, A., Gukovica, O., & Abjalkiene, I. (2021). A Multi-sided Needs' Analysis for Designing a Master Programme in the Field of Information Technologies at a University in Kazakhstan. In: Scientific printed works of the Conference 10-th International Scientific Conference «Perspectives of Economic of Kaliningrad Region and EU Development»,, 23-25 of June 2021, pp. 9-12..

Ahrens, A., Zaščerinska, J., & Andreeva, N. (2013). Engineering Students‘ Blended Learning in Higher Education. Proceedings of International Scientifical Conference Society, Integration, Education, Volume 1, 34-44..

Ahrens, A., Zaščerinska, J., Lange, C., & Aļeksejeva, L. (2021). "A Comparative Analysis of Processes of Conceptual Change for the Enhancement of Implementation of Green Energy Education and Training," International Journal of Information and Education Technology (IJIET) vol. 11, no. 1,. 47-51, DOI: https://10.18178/ijiet.2021.11.1.1488

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How to Cite

Ahrens, A., Zascerinska, J., Bikova, A., Aleksejeva, L., Zascerinskis, M., & Gukovica, O. (2023). A NEW DEVELOPMENT MODEL OF SUSTAINABLE COMMUNICATION FOR HIGHER EDUCATION INSTITUTIONS. Education. Innovation. Diversity., 1(6), 38-47. https://doi.org/10.17770/eid2023.1.7175